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CHARITY ADVERTISING SNAPSHOT 2021

Last week we were delighted to publish Ireland’s first ever research into charity advertising.

Over the past two years, we and Havas Media have forged a partnership designed to develop a high-quality advertising service looking to add real value and insight to help you maximise the impact of your campaigns.

A dedicated team from both agencies has worked together on devising innovative successful strategies for both big and small campaigns in a marketplace dominated by large commercial advertisers.

Here’s a link to the report and to a presentation on it that we delivered at the Cii Heads of Fundraising Huddle.

We hope that this initial piece of research will generate enthusiasm for a more comprehensive survey in 2022, and with that in mind, we are very keen to hear from anyone who might be interested in supporting it.

Here’s some questions we are asking the research participants and other interested parties to send send us their thoughts on:

  • What charity advertising information would you like to get that would be helpful in your work next year? Would an update on the 2021 report/presentation with similar information suffice? If not, what other advertising information would be helpful and why?
  • Would you be open to participating in supplying some advertising information from you organisation, e.g. actual ad spends on various projects?
  • Apart from research is there anything else that would be helpful with your advertising work? One idea suggested was some training on digital campaigning, would that be helpful?

It would be great if you could take a few minutes and email your answers directly to John Sutton: john@persuasionrepublic.ie by COB Friday 10th December.

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WE ARE HIRING

We want you.
…And you.
…And you.

Persuasion Republic is hiring for three key positions.

Account Manager
Account Executive
Account Intern

Due to the growth of our client base and recent successes, we are now recruiting for three special and enthusiastic people who want to supercharge their careers and make their mark in the world. This is a unique and exciting opportunity for committed, talented – and yes, nice – people to join an accomplished team and agency with impressive credentials and track record and an impressive client base. It’s a chance for you to work with Ireland’s leading charities and NGOs – and play a part in making Ireland a better place.

We help our clients to recruit thousands of supporters and raise significant sums of money; gain political and government support for their advocacy causes; help educate and inform the public about their causes and services; and help them build effective brands that fully explain the vital impact of their work.

View and download job descriptions and further information in PDF format below.

 

The closing date for applications is 5.00pm, June 25, 2021.

Further information on the agency, the team and examples of some of our clients, our causes and our work can be viewed on this website.