Catherine is an award-winning copywriter. A regular senior writer with Persuasion Republic, she has a deep understanding of fundraising, DM, brand and charity communications.

She takes a uniquely emotive approach to storytelling and is a master at creating authentic connections between organisations and their supporters, that inspire action. And change.

From Guide Dogs for the Blind in Cork to the Life Flight Trust in Wellington New Zealand, Catherine has been widely recognised for her contributions to fundraising and marketing.

A founder of Set the Tone, Catherine is passionate about helping brands find their voice and tell their story – none more so than charities and the people they serve.

A tone-of-voice specialist, you can expect fresh thinking, clarity and a lump to form in your throat when reading any of her packs.