Media Planning and buying

Persuasion republic and jaa

Ireland's Charity Advertising Specialists

Together with our exclusive partners JAA (John Ayling & Associates) we can offer expert creation, planning and buying of the most cost effective media for Irish charities.

With our wide and diverse range of clients spanning every area of the charity sector, we are now the largest charity advertising partnership in Ireland, producing impactful and cost-effective campaigns across all media for cash and regular donors, public appeals, legacy, brand and performance.

Whether you want to create, plan and buy or just simply buy your media, we can build a bespoke service tailored to your exact needs. Our expert teams cover everything from strategy, creative execution, media planning and buying to attribution and reporting.

what our unique partnership can offer you

Unrivalled experience and expertise

Persuasion Republic and JAA can call on decades of granular insight and expertise in the Irish charity sector and in media buying markets across Ireland. As a result, we are uniquely placed to be able to expertly create and plan your media in order to maximise its impact.

gold standard insight and analysis

JAA Charity IQ is a proprietary, ‘real-time’ data analysis tool that minimises risk and increases effectiveness by providing you with more in-depth knowledge and analysis, more transparency and a much deeper understanding of your media spend. With over €5m of media spend analysis and over 500,000 media spots monitored there is no bigger or better data set in Ireland.

Exceptional value

Our partnership utilises all of our experience, long standing relationships and purchasing leverage to ensure the best results and the best value for your charity.

Our evidence based and data-driven plans minimise risk and maximise results.

When you combine that leverage with the unmatched specialised knowledge and insight , we can help you create a truly impactful and cost-effective campaign.

We're here to answer your questions

If you have any questions or would like to chat about how this partnership could help your media planning and buying needs, just drop us a line, and we can arrange a call.

For more information contact

Susan Smith

Client Director & Head of Media Services