CHF - TEMPLE STREET
TRICK OR TREAT CAMPAIGN
Trick or Treat for Temple Street is one of our favourite campaigns to run every year. Between spooky designs, scary puns and the wonderful kids that are cared for in Temple Street, it is always a joy to write, design and manage print and fulfilment of the Recruitment and Party packs, as well as creating social media assets.
This year was no different, with two new, exciting challenges - translating a much-loved campaign that centres around hosting a gathering to Covid-friendly settings, and helping to introduce supporters to Children's Health Foundation Temple Street's new name and brand. We created a campaign that gave schools, businesses and individuals lots of ideas of how to host a Halloween Trick or Treat party at home, at school or online.
The case study for this campaign was 'Princess' Ella Hewitt, who was diagnosed with a rare kidney tumour as a baby. Now 5, Ella is just one example of the hundreds of kids that receive great care in CHI at Temple Street, supported by the donations from campaigns like Trick or Treat