FOCUS IRELAND - CHRISTMAS CAMPAIGNWith homelessness now at record levels the incredible work done by Focus Ireland has never been more important. Central to that work are the funds raised during their annual Christmas appeal. For the past number of years, we have been helping Focus Ireland develop and expand their Christmas campaign by significantly increasing the role of Digital and EDM fundraising and integrating messaging across all platforms including: Direct Mail, Media Inserts, Out Of Home Advertising, Digital, Social Media, Radio and Video. At the heart of the campaign, is a powerful but compelling Direct Mail pack developed for both existing and new donors. And at the heart of that Direct Mail pack is the heart-breaking story of one child who was recently born into homelessness.