FOCUS IRELAND

ICONIC CHRISTMAS CAMPAIGN

BORN INTO HOMELESSNESS Focus Ireland’s iconic Christmas campaign is one of the biggest and most important campaigns we have the honour to work on each year. Every year we work closely with the fundraising team to develop this large, integrated campaign from initial concept through to final execution of all of the Above The Line and Below the Line component parts – including Direct Mail, Radio, OOH, Video and Social Media assets. This year’s campaign begins with the harrowing concept of a child being into homelessness and explores the inevitable repercussions and consequences of that fundamental wrong. The ongoing success of the campaign clearly proves the effectiveness and power of having a fully integrated campaign across all mediums.