IRISH CANCER SOCIETY
BREAST CANCER AWARENESS DIRECT MAIL
October is Breast Cancer Awareness month. That special time in the year when you can do something simple but powerful to support people in your area with breast cancer. In creating a direct mail for the Irish Cancer Society's Breast Cancer Awareness campaign this year, we included a pocket guide to breast health and a note from Sarah Donovan, an extraordinary woman who shared her story with us in order to appeal to donors to support the Society's essential work. The well-known pink ribbon was used throughout the creative for the pack, and a ribbon was included in the envelopes. The call to action was Give, Wear, Care.