IRISH CANCER SOCIETY

DAFFODIL DAY 2021

The Irish Cancer Society's Daffodil Day has been an iconic event in Ireland for over 30 years. We were delighted to help them create a direct mail pack for this year's event. For the second year in a row, the event was held virtually due to Covid-19. Covid-19 has made going through cancer even more challenging for everyone, and has led to worries around missed diagnoses. So, we crafted messaging around why this year, Daffodil Day is even more important than ever. The heart of this extremely compelling direct mail pack was the story of Louise Collins, breast cancer survivor. The campaign was very successful and met all necessary targets.