OUR LADY'S HOSPICE
LIGHT UP A LIFEThis year we had the pleasure of working once again on Our Lady’s Hospice & Care Services flagship appeal, Light Up A Life. Our brief was to reignite Light Up A Life by increasing signup and engagement with the event itself and across Digital and Direct Mail channels. The solution was, as always, to return to the heart of the campaign the moving, personal stories and precious memories of those whose lives have been touched by the hospice. The campaign was an invitation for the people to celebrate the memory of loved ones and featured, across all its materials, the personal stories of some of the families whose loved ones had been cared for in Harold’s Cross, Blackrock and Wicklow Hospices.