CHRISTMAS 2020 APPEAL
‘Silent nights can be the toughest.’
This was the simple but profound idea that lay at the heart of the nationwide campaign that we developed for Pieta's 2020 Christmas appeal.
Having begun working with the great team in Pieta in 2020, we were delighted and proud to be able to work with them to develop, create and manage all aspects of their first ever nationwide Christmas appeal.
Taking inspiration from the heartbreaking and inspirational direct personal experiences of clients and their families, we developed an extensive range of materials including direct mail packs, digital and social media ads, a series of EDMs, radio and podcast ads, and website assets.
We also worked with our media partners Havas Media Ireland to run a hugely successful media campaign, including digital, social, podcast and radio placement.
Most importantly, this vital campaign has been a huge success, exceeding its targets and helping to secure vital finding to help Pieta continue their essential work in guiding people away from suicide, towards hope.