PIETA

PIETA DRTV

We are extraordinarily proud to have produced Pieta’s first ever Direct Response TV ad. The ad features Pieta therapist Leigh Kenny and tells the moving story of one call to Pieta’s 24-Hour Crisis Helpline. We are delighted to say that the response to the ad has been fantastic, both in terms of the funds it has raised and the response of stakeholders across the entire Pieta Community. Creating effective fundraising messages for such sensitive topics can involve a very delicate, nuanced and, at times, lengthy process. But, as we feel this ad clearly demonstrates, the results speak for themselves. If you would like to know more about our DRTV service, please contact John at john@persuasionrepublic.ie