THRESHOLD

CHRISTMAS MAILING

Be an angel this Christmas. Save a home. This simple but immensely powerful ask was the heart and inspiration for the Christmas 2020 campaign that we developed for Threshold. Keeping the beneficiaries and their stories at the centre the pack included warm, personal and tactile pieces such a Christmas card that featured drawings by children who had experienced homelessness, and extracts of emails between Threshold clients and advisors. The pack was based on the story of one family, the Staunton’s, who not only lost both their jobs during Covid, but were also threatened with an illegal eviction. As part of the campaign we also developed, wrote, produced and placed a compelling radio advert to run throughout the Christmas season.