• HOME
  • YOU AND US
  • WORK
  • KEY SERVICES
  • INSIGHTS
Persuasion_LOGO_stacked
  • HOME
  • YOU AND US
  • WORK
  • KEY SERVICES
  • INSIGHTS

THRESHOLD

CHRISTMAS MAILING

Be an angel this Christmas. Save a home.

This simple but immensely powerful ask was the heart and inspiration for the Christmas 2020 campaign that we developed for Threshold.

Keeping the beneficiaries and their stories at the centre the pack included warm, personal and tactile pieces such a Christmas card that featured drawings by children who had experienced homelessness, and extracts of emails between Threshold clients and advisors.

The pack was based on the story of one family, the Staunton’s, who not only lost both their jobs during Covid, but were also threatened with an illegal eviction.

As part of the campaign we also developed, wrote, produced and placed a compelling radio advert to run throughout the Christmas season.

Share
Categories
Fundraising
Client
Threshold

RELATED WORK

PERSUASION_WORK_Samples_WEB2020_CaseForSupport

CASE FOR SUPPORT

by admin Fundraising
Pieta-Know-The-Signs-1

PIETA: KNOW THE SIGNS

by admin Campaign
PERSUASION_WORK_Samples_WEB2020

MARIE KEATING FOUNDATION: STAND UP FOR YOUR PROSTATE

by admin Campaign
PERSUASION_WORK_Samples_WEB2020_RedCross

IRISH RED CROSS: WAR DESTROYS LIVES

by admin Fundraising
PERSUASION_WORK_Samples_WEB2020_Freinds_Elderly

FRIENDS OF THE ELDERLY: COVID-19 APPEAL

by admin Fundraising
ASI-1

ALZHEIMER SOCIETY OF IRELAND: CHRISTMAS DIRECT MAIL PACK

by admin Fundraising

CONTACT US

For new business, contact John Sutton:
T. 087 266 3168
E. john@persuasionrepublic.ie

Persuasion Republic
Building 3, Kilmainham Square,
Kilmainham, Dublin 8,
Ireland, D08 YKK0

T. 01 453 6836

Twitter
Instagram
Vimeo
Linkedin

SIGN UP FOR NEWS




Persuasion Republic is a member of

IAPI_logo_Footer
  • HOME
  • YOU AND US
  • WORK
  • KEY SERVICES
  • INSIGHTS

© Persuasion Republic 2020

Shopping Basket
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok