VISUAL IDENTITYThreshold works to prevent homelessness and campaigns to secure housing as a human right. Threshold's vision is of an Ireland where everyone has access to affordable, secure, suitable and good quality housing. Threshold believes that the best way to tackle homelessness is to prevent it from happening - by keeping families in their homes. Threshold asked us to help refresh their branding and visual identity while retaining a link to the previous brand identity. We developed a visual identity and set of brand guidelines that demonstrate Threshold's huge impact. This visual identity contains three elements: the heart key symbol, the Threshold name and the simple supporting byline 'solving housing problems, preventing homelessness'. This attractive, distinctive and powerful brand has been applied to all Threshold communications since 2016 and gives them strong brand awareness. The key serves as a visual reminder of the importance of a home.