TRINITY DEVELOPMENT & ALUMNI
TRINITY DEVELOPMENT & ALUMNI - SPRING APPEALTrinity College has always played a major part of Irish life. And now, Trinity College is playing a major role in the life of Persuasion Republic. We have recently begun a programme of work with the wonderful team in Trinity Development & Alumni. For the last few months, we have been developing concepts, strategies and key messaging to help build their individual giving programme. The first example of that new programme of work is the Trinity Development & Alumni Spring Appeal. The appeal focuses on the wide range of student supports that alumni help to provide to students in need. To help tell that story, we turned to an incredible young woman named Maddie. When Maddie came to Ireland, she was just 14 years old and could not speak any English. Today she is in the second year of a PhD in Trinity. In the Direct Mail pack that we developed, and through a range of Digital, Social Media and Video content that we produced for the campaign, Maddie tells her incredible personal story of transformation and helps to make the central Call To Action clear and compelling.