Individual Giving & Fundraising Campaigns - Persuasion Republic https://persuasionrepublic.ie Move Hearts. Win Minds. Grow Support Wed, 08 Apr 2026 16:34:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://persuasionrepublic.ie/wp-content/uploads/2024/01/PersuasionMarque-1-150x150.png Individual Giving & Fundraising Campaigns - Persuasion Republic https://persuasionrepublic.ie 32 32 Focus Ireland https://persuasionrepublic.ie/case-study/focus-ireland/ Mon, 22 Apr 2024 13:16:53 +0000 https://persuasionrepublic.ie/?post_type=case-study&p=3522 Overview The secret to effective Individual Giving programmes is to maintain an ‘always-on’ consistent and compelling narrative across all your channels. Together with the great team in Focus Ireland, we have helped to craft a comprehensive and fully integrated Individual Giving programme.  By integrating multiple mailings and extensive use of digital content and EDMs, we have […]

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Focus Ireland

Overview

The secret to effective Individual Giving programmes is to maintain an ‘always-on’ consistent and compelling narrative across all your channels.
 
Together with the great team in Focus Ireland, we have helped to craft a comprehensive and fully integrated Individual Giving programme.  By integrating multiple mailings and extensive use of digital content and EDMs, we have been able to help Focus Ireland form a more powerful and effective connection with their donors.
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Direct mail

Focus Ireland’s annual programme includes 6 direct mail appeals, and 2 care mailings spread throughout the year. Each appeal also includes multiple variables for different segments of the database and regular reminders to key donors.

compelling storytelling

At the heart of every appeal is a story. A compelling, deeply personal story of courage and transformation.

Through the course of the year, our team of vastly experienced writers and storytellers work closely with the Focus Ireland team to identify suitable stories, spending hours interviewing beneficiaries and staff alike.

Digital

Every appeal is augmented with a wide range of digital assets which are tested and honed to ensure maximum engagement.

EDMs

Each appeal is also enhanced by an extensive series of EDM’s, which are targeted at individual segments of the donor database.

Digital Regular Giving

In tandem with the existing programme, we have also created a bespoke Digital Regular Giving acquisition programme to secure new donors and increase lifetime value.

Donor Retention

To connect it all we have also devised a simple, scalable model for donor stewardship and retention which is designed to keep a consistent and organic connection with donors throughout the year.

“Persuasion Republic have become a vital strategic partner of Focus Ireland. Their expertise in copywriting, design, and campaign planning have helped to grow our public fundraising income. Just as importantly, we trust Persuasion Republic as they truly care about our donors, our cause, and our values.”
Ambrose Duffy
former Head of Public Fundraising, Focus Ireland

For more information contact

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Saoirse Jacoby

Head of Individual Giving

READ BIO

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]]> Catherine Joyce https://persuasionrepublic.ie/team-member/catherine-joyce/ Tue, 13 Feb 2024 12:59:42 +0000 https://persuasionrepublic.ie/?post_type=team-member&p=2656 Alan Archbold https://persuasionrepublic.ie/team-member/alan-archbold/ Tue, 13 Feb 2024 12:57:00 +0000 https://persuasionrepublic.ie/?post_type=team-member&p=2644

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