Individual Giving

“Persuasion Republic listen, get it. With the understanding that comes from a full suite fundraising and marketing agency working in the not-for-profit industry for over 30 years, they brought two important elements to our project, empathy and end result impact”
Ruth Allen
former Head of Development and communications, childvision

the power of your story

At the heart of every individual giving appeal is an individual story. A compelling, deeply personal story of courage and transformation. Every appeal we work on is data-led and evidence-based. But its inspiring power comes from the personal story at its heart.
 
All of our creative directors and copywriters are skilled and vastly experienced storytellers across a variety of platforms from fundraising appeals and awareness campaigns to theatre and television. We place an enormous emphasis on not just helping you find your stories, but in telling them ethically and truthfully – in the most compelling and sensitive way.

Direct mail

Direct Mail fundraising continues to be one of the most reliable and successful forms of fundraising. Establishing and maintaining a robust and impactful Direct Mail programme is critical to any organisation’s fundraising strategy. At Persuasion Republic, we place an enormous emphasis on the development and innovation of our Direct Mail products. 
 
From emergency appeals and ad mailers to care mailings and donor surveys, all of our direct mail fundraising packs are data-driven, emotionally powered and produced to the highest standards, helping you maximise response rates and connect meaningfully with supporters through inspiration and persuasion.
 

Donor journeys and retention

Your relationship with your donors is exactly that – a relationship. It needs to be a living, dynamic and fluid relationship. The more attention you can put on your donor stewardship programme the greater your retention rates will be – and the deeper your relationship with donors will become.

Our unique “10 Commandments” donor retention model can help enhance and improve your current stewardship programme or build a simple-to-use and easily scalable donor stewardship and retention programme from the ground up.

Digital Regular Giving Acquisition

With our digital associate Catherine Joyce, we can also offer you a unique, standalone Digital Regular Giving project designed to develop and retain regular donors through your digital channels. Through a combination of targeted and continually tested online content and response mechanisms, this model is specifically designed to help you build a sustainable online regular giving programme and increase donor lifetime value.

DRTV & Digital Integration

Our dedicated DRTV and Digital programmes enable us to create fully integrated fundraising appeals which will enable you to maximise the power of all of your fundraising channels in the most cost effective way.

data analysis

Our Individual Giving Team can help you optimise and more effectively segment your database. Our Digital Team can help you analyse and learn from digital results, enabling you to increase engagement, boost donations and refine strategies over time for maximum impact.

Case Study

For more information contact

Envelope Phone-alt

Saoirse Jacoby

Head of Individual Giving

READ BIO

Office

Building 3, Kilmainham Square,
Kilmainham, Dublin 8,
Ireland, D08 YKK0

T. 01 453 6836

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