DRTV Direct Response Television
Changing the Channel
Introducing a new model for Direct Response Television for Irish Fundraisers. One of the greatest challenges facing every fundraiser right now is the acquisition and retention of new donors. DRTV continues to be one of the most effective channels for fundraisers. But DRTV is changing rapidly. The shift from phone and text to predominantly digital response mechanisms has fundamentally changed the way that DRTV works.
At Persuasion Republic we have developed a new digital and data-driven model for DRTV in conjunction with our media partners, JAA, the leading DRTV and charity media specialists in the UK and Ireland.
On Thursday May 20th 2026, we will be hosting a special ‘Invitation Only’ Leaders Breakfast Showcase where we will demonstrate our DRTV model by inviting some of our current clients to share with you their experience and the results our DRTV model has already achieved for them.
On the day, Rob Patmore and our full DRTV team will be joined by JAA and some of the fundraising teams from LauraLynn and The Irish Red Cross who will explain how our DRTV model has worked for them and share with you the, at times, remarkable results that it has achieved.
Our colleagues in JAA will also give you a look under the hood of their powerful and proprietary JAA Charity IQ – JAA’s ‘real-time’ data analysis tool. This unique tool helps to minimise risk and increase effectiveness by providing you with more in-depth knowledge and analysis, more transparency and a much deeper understanding of your media spend.
The Showcase will take place in The Pavillion Room in the Camden Court Hotel, Camden Street, Dublin 2.
It runs from 9.30-11am, with breakfast being served from 9am.
This is an invitation only event. If you would like to attend, please contact
susan@persuasionrepublic.ie
DRTV
Direct response television (DRTV) is one of the most effective fundraising tools available to your organisation.
But the nature of DRTV is changing. The growth of digital and online response mechanisms fundamentally changed the way people respond to and interact with DRTV.
Together with our associates Rob Patmore (one of Europe’s leading lights in DRTV) and digital expert Catherine Joyce, we can offer you a unique and exclusive DRTV model designed specifically to meet the changing face of DRTV.
Our model combines powerful storytelling the highest quality of production value with a robust and extensive digitally based stewardship and retention programme.
If you would like to know more about how direct response television can help transform your fundraising, please contact our DRTV team.
