Tea Day for The Alzheimer Society of Ireland
- Services: Digital, Video & Audio Content Creation
overview
The secret to digital is not just in generating immediate response to each post. The real power of digital lies in its ability to create genuine, two-way engagement across multiple touchpoints and multiple channels.
This Tea Day campaign we designed for The Alzheimer Society of Ireland is a prime example of how, with a modest budget, a simple, targeted and imaginative digital campaign can help to significantly heightened awareness and increase engagement.
Moving video
At the centre of the campaign was a series of moving Internet videos in which Tea Day ambassadors Brian Murray and Una Crawford O’Brien told the story of Bryan’s Alzheimer’s diagnosis.
Consistent and engaging content
As a countdown to Tea Day itself we created a series of engaging social media posts to be shared in which a Tea Day memory was shared every day. To boost engagement donors were encouraged to share their own memories and some of the posts were converted into a quiz which had to be engaged with to reveal the answer.
We have also created an extensive series of EDM’s with a separate journey mapped out for recruitment stewardship respectfully, to boost recruitment and encourage increased engagement in the build-up to the event.
