philantHROPy and major donors

Philanthropy is driven by a desire to make a positive difference; to create long-term, strategic change, aiming to address systemic issues such as education, healthcare, poverty or the environment.  Philanthropy includes financial support, time and resources from individuals, trusts and foundations, and companies.

Major Donors are the key individuals who typically make transformational gifts that have a high impact on an organisation’s ability to reach its goals.

Persuasion Republic specialises in working alongside charities to build and grow your philanthropy and major donor programmes, helping you tap into transformational giving.

We collaborate closely with your team to develop tailored strategies that identify, engage, and nurture potential major donors who share your vision.  By crafting compelling narratives and impact driven cases for support and proposals, we help you connect with donors on an emotional level, showing them the power of their contributions to create lasting change.

Our tailored approach focuses on building lasting relationships that go beyond transactions, empowering donors to become lifelong champions of your cause. From personalised stewardship plans to strategic donor journeys, we help ensure every interaction fosters trust and deepens commitment.  Whether you are just starting to build a major donor programme or looking to expand your philanthropic reach, we provide the insight, experience and creative solutions to maximise donor impact and elevate your fundraising efforts.

Case for support development

A Case for Support anchors your wider fundraising strategy. It provides prospective donors with the key information, insights and persuasion they need to align themselves with your cause and to ’warm them up’ for one-to-one asks and hopefully
significant gift making. It is a core fundraising tool that can – and probably will – be adapted for different
audiences and uses – it will, most likely, eventually exist in shorter and longer formats.
 
So, in collaboration with you, we develop your Case for Support that gives your team the language to inspire and communicate your mission with passion, empathy, and impact. By learning deeply about your work, we help you craft a narrative that resonates across all levels of your organisation, ensuring consistency and emotional engagement in every conversation. Whether you’re speaking to donors, stakeholders, or the public, we provide the tools to amplify your message, connect authentically, and inspire emotion and response.

Corporate partnerships

The key to successful corporate fundraising lies in building strategic, mutually beneficial partnerships that align a company’s values with your mission. It’s about more than just securing donations – it’s about creating long-term relationships that deliver value for both the charity and the corporate partner.

We work with charities to develop comprehensive corporate fundraising programmes that maximise impact. From in-depth data analysis and corporate strategy development to designing stewardship programmes, creating compelling impact reports, and identifying new prospects, we provide a full-service approach. Our collaborative process ensures your organisation is equipped to engage corporate partners in ways that drive meaningful support and lasting engagement.

Legacy Giving

Legacy gifts allow donors to leave a lasting imprint on the world.

We help charities design and implement legacy programmes that resonate with their supporters.  From developing compelling legacy packs, creating tailored engagement strategies and building recognition programmes, we help you get ready to cultivate long-term gifts that provide sustainable long-term funding and help you plan for the future.

For more information contact

John Sutton

Director and Head of Strategy

Jacqueline Fitzgerald

Strategy, Corporate & Philanthropy Associate