Fundraising strategy

fundraising strategy development

We partner with you to design customised strategies that are insight-led, align with your goals, engage your audience, and maximise your fundraising potential. Whether you’re planning a capital campaign or developing a multi-annual fundraising strategy for your organisation, we’re here to provide the expertise, tools, and roadmap for your success.

Fundraising Feasibility Studies

Before launching a major campaign or appeal, it’s crucial to assess the landscape. Our comprehensive feasibility studies provide you with clear insights into donor potential, funding opportunities, and advise you on the readiness of your community.

our approach

The key is listening, learning, sharing and collaboration. Side-by-side with you, we’ll deploy our tried-and-tested methods to develop actionable and smart strategies, ensuring your goals are not just ambitious, but achievable.

Case for Support Development

A Case for Support anchors your wider fundraising strategy. It provides prospective donors with the key information, insights and persuasion they need to align themselves with your cause and to ’warm them up’ for one-to-one asks and hopefully significant gift making. It is a core fundraising tool that can – and probably will – be adapted for different audiences and uses – it will, most likely, exist in shorter and longer formats.

So, in collaboration, we develop and exemplary Case for Support that gives your team the language to inspire and communicate your mission with passion, empathy, and impact. By learning deeply about your work, we help you craft a narrative that resonates across all levels of your organisation, ensuring consistency and emotional engagement in every conversation. Whether you’re speaking to donors, stakeholders, or the public, we provide the tools to amplify your message, connect authentically, and inspire emotion and response.

Impact Reports

Showcasing the difference you’ve made is key to inspiring donors, building trust and deepening relationships. We create dynamic and visually engaging Impact Reports that tell your success stories in a way that really moves people. Through impact statistics, personal stories, and tangible outcomes, we help you demonstrate the real-world impact of donor support, fuelling continued investment in your mission.

Fundraising Training & Coaching

Through tailored workshops and 1:1 coaching, we help individual professionals and teams build the skills and confidence to foster strong, lasting donor relationships.

We work with you to understand and implement the essential elements of successful relationship building – from effective communication and donor engagement to stewardship and cultivating trust. Our practical, engaging, participative approach ensures that you and your team are focused and empowered to connect with supporters in meaningful ways to drive success for your organisation. Whether you are new to fundraising or looking to refine your approach, we help provide the practical tools and strategies for lasting impact.

Fundraising strategy