Individual Giving
the power of your story
At the heart of every individual giving appeal is an individual story. A compelling, deeply personal story of courage and transformation. Every appeal we work on is data led and evidence based. But its power comes from the personal story at its heart.
All of creative directors and copywriters are skilled and vastly experienced storytellers, in a variety of medium from fundraising appeals and awareness campaigns to theatre and television. We place an enormous emphasis on not just helping you find your stories but in telling them in the most compelling, sensitive and ethical way possible.
Direct mail
Direct Mail fundraising continues to be one of the most reliable and successful forms of fundraising. Establishing and maintaining a robust and impactful Direct Mail programme is critical to any organisation’s fundraising strategy. At Persuasion Republic, we place an enormous emphasis on the development and innovation of our Direct Mail products.
From emergency appeals and ad mailers to care mailings and donor surveys, all of our direct mail fundraising packs are evidence based, emotionally powered and produced to the highest standards, helping you maximise response rates and connect meaningfully with supporters.
Donor journeys and retention
Your relationship with your donors is exactly that – a relationship. It needs to be a living, dynamic and fluid relationship. The more attention you can put on your donor stewardship programme the greater your retention rates will be – and the deeper your relationship with donors will become.
Our unique “10 Commandments” donor retention model can help enhance and improve your current stewardship programme or build a simple-to-use and easily scalable donor stewardship and retention programme from the ground up.
Digital Regular Giving Acquisition
With our digital associate Catherine Joyce, we can also offer you a unique, standalone Digital Regular Giving project designed to develop and retain regular donors through your digital channels. Through a combination of targeted and continually tested online content and response mechanisms, this model is specifically designed to help you build a sustainable online regular giving programme and increase donor lifetime value.
DRTV & Digital Integration
Our dedicated DRTV and Digital programmes enable us to create fully integrated fundraising appeals which will enable you to maximise the power of all of your fundraising channels in the most cost effective way.
data analysis
Our individual giving team can help you optimise and more effectively segment you don’t a database. While our Digital team can help you analyse and learn from digital results, enabling you to increase engagement, boost donations and refine strategies for maximum impact.
