Focus Ireland
- Services: Digital, Individual Giving & Fundraising Campaigns
Overview
The secret to effective Individual Giving programmes is to maintain and always on consistent and compelling narrative across all your channels.
Together with the great team in Focus Ireland, we have helped to craft a compressive and fully integrated Individual Giving programme. By integrating multiple mailings and extensive use of digital content and EDMs, we have been able to help Focus Ireland form a more powerful and effective connection with their donors.
Direct mail
Focus Ireland’s annual programme includes 6 direct mail appeals, and 2 care mailings spread throughout the year. Each appeal also includes multiple variables for different segments of the database and regular reminders to key donors.
compelling storytelling
At the heart of every appeal is a story. A compelling, deeply personal story of courage and transformation.
Through the course of the year, our team of vastly experienced writers and storytellers work closely with the Focus Ireland team to identify suitable stories, spending hours interviewing beneficiaries and staff alike.
Digital
Every appeal is augmented with a wide range of digital assets which are tested and honed to ensure maximum engagement.
EDM's
Each appeal is also enhanced by an extensive series of EDM’s, which are targeted at individual segments of the donor database.
Digital Regular Giving
In tandem with the existing programme, we have also created a bespoke Digital Regular Giving acquisition programme to secure new donors and increase lifetime value.
Donor Retention
To connect it all we have also devised a simple, scalable model for donor stewardship and retention which is designed to keep a consistent and organic connection with donors throughout the year.
